Thompson Sales has been part of Springfield for more than 100 years, and my goal was to make their marketing feel as trusted and elevated as the dealership itself. Working with three brands under one roof meant designing within General Motors’ asset libraries and brand standards for Buick, GMC, and Cadillac, while still giving Thompson a look that felt distinctly their own. Each month, I designed promotional sales ads alongside evergreen creative, raising the quality of their visuals while keeping every piece compliant and on brand. I also helped bring their anniversary to life through a video campaign celebrating a century of serving the community, and supported their Dealer Inspire website and SEO and AEO efforts so customers could easily find them wherever they searched. The trust we’ve built over time has given me the freedom to experiment with design and marketing ideas, and that partnership is what I value most about this work.